Utrecht Museumdag.

Utrecht Museumdag hosts cultural experiences for seniors living in nursing homes. For over 15 years, they've provided a selection of services,

from visiting a museum independently (with caretakers, friends, and healthcare staff) to a curated visit every Friday with a group or going as far as bringing parts of a museum, including the curator, to the nursing home. All are free of charge.

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Utrecht Museumdag asked if we could help them update their website and visual identity. The website's main requirement was to be tailored to the family member or caretaker of the seniors, as they are often more technical.The logo of the new visual identity contains a 'U' of 'Utrecht', and for the top of the 'U', we took a visual aspect of one of Utrecht's renowned museums, the Dom church.Ultimately, the site is designed and built in modules, allowing easy updating and maintenance. It's only been online for a short time, and the results have been very positive. Utrecht Museumdag now provides over 300 activities annually, an incredible number.

Services
UX/UI Design
Prototyping
Creative Direction
A man carrying a tote bag with the Utrecht Museumdag logo printed on it
The Utrecht Museumdag totebag.
A tablet on a grey background presenting the homepage of Utrecht Museumdag
The homepage of Utrecht Museumdag.
A tablet on a grey background showing the Utrecht Museumdag programs
The thumbnails for the programs displayed on the homepage of Utrecht Museumdag.
Four phones on a grey background showing various screens of the Utrecht Museumdag website
The Utrecht Museumdag website is optimized for responsive breakpoints.
A white box on a grey background showing thumbnails designed for the Utrecht Museumdag website
Cards and thumbnail molecules.
Typography used in the Utrecht Museumdag website
The typography used on Utrecht Museumdag's website.
Several navigation components used in the Utrecht Museumdag website
Navigation components.
A selection of colors and icons used in the Utrecht Museumdag website
Colors and icons.
A tablet on a grey background displaying the Program page of Utrecht Museumdag
Program page hero section.
A full-page screenshot of the Museum voor 1 dag Program page
Full-page screenshot of the Program page.
A tablet on a grey background showing a page with Videos of the Utrecht Museumdag website
A video library to enjoy on the website.
A tablet on a grey background showing some important statistics of Utrecht Museumdag
Important statistics highlighted.
A tablet on a grey background showing the Location Detail page for Utrecht Museumdag
Locations detail page.
A tablet and a phone on a grey background showing the About us page of Utrecht Museumdag
Profile page with team and contact information.
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Information
Client
Utrecht Museumdag
Services
UX/UI Design
Digital Design
Strategy Workshop
Sector
Non-profit
Year
2020
Details
Credits
Design
Timothy Maurer
Joris Spiertz
Development
Lieneke Koenen
Beau Ter Steege
Strategy
Timothy Maurer
Joris Spiertz
Creative Direction
Timothy Maurer
Team
Link
View site

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