BredaPhoto.

For BredaPhoto, the new website highlights the bi-annual festival and offers a platform for all projects they organize. In addition, the flexible homepage hero allows BredaPhoto to shift the order of focus between different undertakings.

In-depth articles on photography and news concerning BredaPhoto or its (previous) participants make up a significant portion of the site, making it a content-rich website to visit and explore.

BredaPhoto can transform the website's content to support the online and offline campaign in the run-up to a festival edition. For example, the hero component on the homepage is flexible and will help direct the visitor toward the correct information, such as venues, projects, or tickets.

With the help of the flexible components we designed and built in combination with an easy-to-use back-end, Bredaphoto can showcase beautiful photography in different flows and layouts on every page. This flexibility also helps them to A/B test or try other formats without technical knowledge. In addition, they can build a new or edit a page with a simple click on the screen.

Unfortunately, I left Naam before finishing the project, so the images and prototype presented here are the first drafts, as shown to the client in the first design round. After my leave, Joris took over as Digital Creative Director. Thankfully, the final site design is live, and its look and feel are very close to my design, as shown here.

To help our clients understand the design's interactions and view the website in situ, I developed a Webflow prototype of the homepage, as shown in the video underneath.